I published my first book three years ago and avoided some Amazon promotion programs in order to keep the E-books available in as many other formats and outlets as possible. Barnes and Noble (Nook), Smashwords, iTunes, are some of them.
I did not want to give Amazon exclusive rights to sell my E-books.
I often said, "I do not work for Amazon."
Beginning August 1, 2014 my E-books will be exclusively available in the Kindle Store at Amazon.
(Paperbacks will still be available at Barnes and Noble, other online and physical bookstores, and libraries)
Why the change? First, I have sold or given free at Amazon many times the combined total at all other venues.
Second, I will save myself a lot of work by concentrating on marketing at one distribution point. And the manuscript will not have to be formatted differently for most of the other distributors.
Further, with Amazons free apps, people can read Kindle books on most other devices.
Amazon distributes E-books worldwide. I have sold some in Canada, the UK, Spain, Germany, Italy and India.
With Amazon I can participate in their promotional programs.
One program is offering books free on certain days. Many thousands of free copies Willowtree and Stinger Maguire have been downloaded.
DelReno Letter secret: If you didn't get Stinger Maguire yet, it will be free on Aug 24 and 25.
Folks who have purchased a print book can get the E-book at a discount in the Matchbook program.
My books are in the new Kindle Unlimited program.
So, these and other reasons have made me change my tune.
I work for Amazon, I guess.